LazyTown, a children’s TV show in Iceland, is loved by children for its quaint, colorful visuals and chaotic energy. However, what turned the show’s “We Are Number One” into a meme song is an unusual and sad story.
In 2016, Stefán Karl Stefánsson, who played Robbie Rotten, announced that he had cancer. A GoFundMe campaign was started to help pay for his medical and living expenses, and fans created parody videos to promote the campaign.